Back in 1999, Kevin Smith was gearing up for the release of Dogma. In the minds of his friends and colleagues at his production company View Askew, they’d created an original, thought-provoking comedy that debated faith and religion. Smith had achieved something unique: a dynamic cast comprised of his buddies, speaking his layered, snarky dialogue in the universe of Jay & Silent Bob. How could that not be popular at the box office?
When it finally hit theatres, it wasn’t exactly received the way Smith & co. had hoped. Religious groups, mainly comprised of Catholics across the USA, protested Dogma and the perceived insensitivity it represented.
Smith’s response was less hostile and more, “Well, if you can’t beat ‘em…join ‘em”.