Is product placement in movies a bad thing? Well, if it’s shoved in our faces, yes. If it’s done sensibly and helps to fund movies that we actually want to see (i.e. Skyfall), then a resounding NO. It’s a fine line, but some movies are able to walk it with great care.
The least kind intrusive product placement is… not having any, of course. But, occasionally there will be a film like Alien or Eternal Sunshine of the Spotless Mind that focuses on a completely made-up brand or company that has created an entire line-up of products. So, this begs the question, what if these made-up companies actually marketed their products?
Check out some of the work currently being showcased at the “Product Placement Exhibition” at the always reliable Gallery 1988.
source: First Showing