Could Ron Burgundy Convince You To Buy A Dodge Durango?

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With Ron Burgundy’s return to theaters only a few months away, Dodge decided to recruit Ron Burgundy (Will Ferrell) as the pitchman for the new Durango.  The tricky thing is the commercials do a better job of selling Ron Burgundy and Anchorman 2 than the vehicle.

Apparently, they shot 70 of these ads.  Which seems excessive, but you gotta make the sponsors happy.  Ferrell and director Adam MacKay spent many years getting Anchorman 2 off the ground and if this is part of the package to get the Channel 4 News team reunited in theaters, I’m fine with it.

Source: Dodge via ScreenCrush

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