Only one more week until Pacific Rim drops into IMAX 3D and Real3D theatres. We couldn’t be more excited. Despite some minor negative buzz about its box office tracking, I like how Warner Bros. is pushing forward by doing things the old fashioned way: spend money to make money.
Here are four new TV spots, millions of dollars worth of advertisement air waves, featuring some new footage from Guillermo del Toro’s monsters vs. aliens epic.
Pacific Rim opens July 12th.
When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.
Source: The Skywalking Knight